[Down With Love] Spends NT$1,500,000 on 10 Bus Stop Advertisements
Posted by diopatra on January 27, 2010
Source: China Times
Translation by: shyun_y @ asianfanatics.net
F4 members, Jerry Yan and Vanness Wu will be competing with each other directly on 31 Jan 2010 in their respective idol drama. With Wu starring in TTV and SET’s idol drama, [Autumn Concerto] still maintaining a viewership rating of 7, and CTS’s [Hi My Sweetheart] with a recent peak of 5 for its rating, CTV and GTV are set to expand their publicity outreach for [Down With Love]. On 25 Jan 2010, the two TV stations will spend another NT$1,500,000 for advertisements at 10 bus-stops along Renai Road, Taipei. The advertisements will showcase the photos of [DWL]’s love story.
GTV specially selected bus-stops along the route, beginning from The National Dr Sun Yat-Sen Memorial Hall to Lin Sen South Road. Each bus-stop will feature a different themed-Jerry and Ella’s love story in [DWL]. Members of the public can take photos with the advertisements and upload them onto their blogs. They can send their webpage links via MSN or to the [DWL] forum, and stand to win the autographed character photos from the male and female leads.
[Down With Love] will be shown on 31 Jan 2010. With the ongoing fierce viewership rating fights and especially with [Hi] showing its last episode on 31 Jan, the TV stations are definitely doing their best to publicize their drama via all channels.